They say everyone is on social media these days, so your brand must follow suit. Build your brand on Facebook, Twitter, Instagram, Google Plus, YouTube, Line and many more. Seriously, all of that?
We believe that jumping into social media without a proper strategy is like jumping into a pool without knowing how to swim. You try so many different things in an effort to reach a certain point, but you only get tired.
Therefore, we believe building a social media presence should be derived from a solid marketing communication strategy.
Once you have decided to jump into social media, what do you say? How do you say it? A creative content plan coupled with relevant images is the standard.
Know who your audience are, what they like, what stories relate with them, what time do they check the last Instagram post just before bed. Practically there is just so much to learn about them. The first question is; have you defined “them”?